About Us

Small Peruvian dolls representing the sisters at Machu Pichu

We are sisters from New Zealand that love to travel and get outdoors.

Asmuss was born from a desire to create sustainable, ethical clothing that blends great design, technical fabrics and function. 

Clothing that can take you anywhere in the world, while treading lightly upon it.

Clothing that’s designed by women for women with a spirit of adventure, who want to look and feel great, whether hiking the Milford Track, walking the lanes of Venice or drinking a Malbec in Mendoza. 

We wanted to do it all when we travelled. But we struggled to find clothing that also did it all. 

Although it’s easy to find functional adventure clothing, it is not easy to find clothing that is stylish, functional, has technical benefits and is well-designed specifically for women. 

Whenever we would speak to other adventurous female travellers, especially those that liked the finer things in life, they would also complain about the lack of stylish, well-designed adventure travel clothing for women. This was especially the case when they found out they were talking to a fashion designer. They all had ideas of the styles improvements they wanted in their travel clothing, so we listened to them.

So ... Asmuss is for women with a spirit of adventure & will blend great design, technical fabrics & function so that our clothes can take you anywhere wear in the world while treading lightly on it.

Sunrise at Milford Sound with Mitre Peak and still reflective water
Clare and Fiona in a Yayoi Kasuma Infinity Room
Asmuss is based in London with design inspiration testing taking place in NZ, the UK anywhere the adventures take them.

Asmuss’ name takes its inspiration from our grandmother, a strong inspirational woman with an adventurous spirit. 

We are passionate travellers whose adventures have taken them everywhere from Patagonia to Venice to Marfa Texas, and many more to come.

With extensive backgrounds in fashion, textile science and travel, we share a passion for food, wine, art, design, photography and adventures. We think this combination of experience, skills and interests between us uniquely qualifies us to create travel clothing that’s coveted for its great design, technical fabrics and functionality.