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Responsibility

  • Designs are seasonless and versatile so they won't go out of fashion and you can wear to them to virtually anything.
  • Your purchase will support training and employment opportunities for overlooked communities in London and graduates of the HMP Downview training programme.
  • Most designs are made locally in London.
  • Fabric scraps reclaimed from the production are used by a fantastic London based fabric recycling business as stuffing in other products
  • Send your Asmuss garment back to us when its reached the end of its useful life to you.  We will extend its useful life, from reuse to repurpose, and you'll receive a 20% discount for another Asmuss garment.