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What aspects of clothing do you value most?

Hi everyone,

Clothing is something that we engage with every day and make decisions on what to buy, or not, regularly. Despite this, making decisions on clothing is surprisingly complex. Balancing design, colour, price and functionality along with environmental or ethical concerns. To better understand which of these considerations are valued by individuals when purchasing clothing I am carrying out a project to understand which attributes are most important. The project contributes to the completion of my Master of Sustainable Business through the University of Otago.

To assist with this project, I would really appreciate it if you would complete a short survey about clothing attributes and purchases. The survey won’t take more than 10 minutes to complete and is completely anonymous. There is no incentive being offered to complete the survey and you can, or course, choose to not complete the survey, or not answer questions you are uncomfortable with. 

If you would like to participate, please click this link.

Please feel free to share this with anyone else you think may be interested in participating in this project.