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Wholesale Terms and Conditions

Attention is drawn to the terms and conditions set out below, in particular to clause 10 (limitation of Asmuss’s liability). They are binding upon all purchasers and govern all orders and contracts for the sale or supply of all products by Asmuss.

In these terms and conditions ("Conditions") the following words and expressions shall have the following meanings:

"the Price" means the price of the Products, agreed between Asmuss and the Purchaser at the date of order, including any discount terms.

"the Products" means the products sold or supplied by Asmuss to the Purchaser including any labelling and packaging.

"the Purchaser" means the entity named in the order which buys or has agreed to buy the Products from Asmuss.

"Asmuss" means Asmuss Clothing Limited, whose registered office is at 14 Keeling House, Claredale Street, London E2 6PG.



1.1     These Conditions shall apply to and form part of all orders and other contracts for the sale or supply of the Products by Asmuss to the Purchaser and any terms and conditions in the Purchaser's order or enquiries inconsistent with these Conditions shall be of no effect. All orders for the Products shall be deemed to be an offer by the Purchaser to purchase the Products in accordance with these Conditions.

 1.2     Orders are placed when the Purchaser and correctly completed and signed the Asmuss order form. The acceptance of orders for the Products shall be at the entire discretion of Asmuss. Acceptance of the Purchaser's order shall become binding on Asmuss only when Asmuss has confirmed in writing that it has accepted the order.

 1.3     Asmuss may reduce the quantities of Products set out in an accepted order dependent upon stock availability and shall advise the Purchaser each time such an amendment is made.  The Purchaser shall remain bound by the order so amended.  Any such amendment shall not give the Purchaser a right to terminate the order.

 1.4     The Purchaser may not cancel or vary any order without the written consent of Asmuss (which consent may be withheld at the absolute discretion of Asmuss). Any such consent of Asmuss shall be on upon terms which will indemnify Asmuss against all losses (including loss of profits), costs including cost of all labour and materials used), damages, charges and expenses incurred by Asmuss as a result of the cancellation or variation. Asmuss have the sole right to determine what constitutes a variation or cancellation of an order for the purpose of this clause.

1.5     In the event that Asmuss gives such consent to the Purchaser pursuant to clause 1.4, the Purchaser shall be liable to pay Asmuss:

  • a cancellation fee equal to the sum of 50% of the total invoice value; and
  • any amount deemed necessary by Asmuss to cover any and all such expenses and other losses whatsoever that Asmuss is entitled to claim pursuant to the Purchaser’s indemnity under clause 1.4.


    2.  PRICES

    2.1     Asmuss will supply the Products to the Purchaser at the Price.


     3. RETAIL

    3.1     For the UK domestic market, Asmuss generally publishes suggested or recommended retail prices for its products (SRP’s or RRP’s). The Purchaser is, however, entirely free to resell the Products at whatever price it considers appropriate.

    3.2     Asmuss operates a selective distribution system and only sells to retailers whose approach to retail is commensurate with a brand of Asmuss’s standing.  Recognising this, the Purchaser shall only sell Products from its approved bricks-and-mortar retail location(s) and its approved online platform.  The Purchaser shall not sell through any third-party-branded locations or platforms, whether bricks-and-mortar or online.  The Purchaser shall not sell Products to resellers, whether wholesalers, retailers or others (other than other authorised Asmuss retail partners).


    4.  PAYMENT

    4.1     The time of payment shall be of the essence of any order or other contract to which these Conditions apply. Payment will be 50% of the total at the time the order is accepted and the remainder in advance of delivery except where credit terms have been agreed with the Purchaser in writing.

    4.2     Unless otherwise stated in writing, the Price is exclusive of delivery charges, insurance charges, VAT and other applicable taxes, duties or levies all of which are payable by the Purchaser in addition to the Price.

    4.3     In no event shall the Purchaser be entitled to make any deduction from any payment for an order due to Asmuss in respect of any set-off or counterclaim, unless both the validity and the amount thereof have been admitted in writing by a Director of Asmuss.

    4.4     In addition to any other rights or remedies which Asmuss might have, if the Purchaser fails to make any payments due to Asmuss hereunder, Asmuss shall be entitled to charge (in addition to such sums) interest on the outstanding amount at 3% above the base rate quoted daily by HSBC Bank calculated on a daily basis from the date payment becomes overdue until the date payment is received.

    4.5     Payment shall be made by the Purchaser in GBP by bank transfer (which for the avoidance of doubt shall include direct debit) or cheque to such bank account as Asmuss may from time to time notify in writing to the Purchaser.

    4.6     Payment shall be construed as being received at the time that Asmuss's bankers receive the cleared funds from the Purchaser's bankers.

    4.7     Asmuss shall be entitled to allocate payments received from the Purchaser against any invoice issued to the Purchaser that is due for payment.

    4.8     Payment shall be accompanied by a remittance advice indicating which invoice(s) Purchaser intends to be settled.



    5.1     The Products shall be at the Purchaser's risk from delivery.

    5.2     Whether or not risk in the Products has passed, property in the Products shall not pass from Asmuss until Asmuss has received payment in full (in cash or cleared funds) of

     (a)     all sums due to it in respect of the Products (including but not limited to the Price); and

     (b)     all other sums which are or which become due to Asmuss from the Purchaser

     and, until such payment, the Purchaser shall hold the Products to the order of Asmuss. Asmuss may bring an action for the Price notwithstanding that property in the Products has not passed to the Purchaser.

    5.3     Until such time as property in the Products has passed to the Purchaser, the Purchaser shall ensure that the Products are securely stored at no cost to Asmuss separately from all other goods in the Purchaser's possession and marked in such a way that they are clearly identified as Asmuss's property and easily removable by Asmuss. The Purchaser shall ensure that the Products are properly maintained in the condition in which they were delivered and shall make good any damage or deterioration.

    • The Purchaser may resell the Products in the ordinary course of its business before property in the Products has passed to it provided that any sale is a sale of Asmuss's property on the Purchaser's own behalf and is made by the Purchaser acting as principal. The Purchaser shall be deemed to have sold all products of the kind sold by Asmuss to the Purchaser in the order in which they were invoiced to the Purchaser.
    • Until such time as property in the Products passes from Asmuss:
    • the Purchaser shall not part with possession of the Products save as a result of a resale pursuant to clause 5.4; and
    • the Purchaser shall upon request deliver up to Asmuss such of the Products as have not been resold. If the Purchaser fails to do so Asmuss may, during business hours, without notice enter upon any premises owned, occupied or controlled by the Purchaser where the Products are situated or where Asmuss reasonably believes the Products are situated and repossess the Products and the Purchaser grants Asmuss an irrevocable licence for this purpose.

    5.6     The Purchaser shall not pledge or in any way charge by way of security for any indebtedness any of the Products which are the property of Asmuss. Without prejudice to the other rights of Asmuss, if the Purchaser does so all sums owing by the Purchaser to Asmuss in relation to the Products shall forthwith become due and payable.

    5.7     The Purchaser shall insure and keep insured, until property in the Products passes to the Purchaser, the Products to the full Price against "all risks" to the reasonable satisfaction of Asmuss from the time of delivery of the Products, and shall whenever requested by Asmuss produce a copy of the policy of insurance.

    5.8     The Purchaser shall leave in position and not cover, deface or erase any notices or other marks (including serial numbers and notices that a patent, trade mark, design or copyright relating to the products is owned by Asmuss or a third party) which Asmuss may place on or affix to the Products. 



    6.1     Delivery shall take place on the first to occur of the following as agreed between the parties:

    6.1.1   delivery of the Products to the Purchaser at Asmuss's premises;

    6.1.2   delivery of the Products to the Purchaser's premises by Asmuss;

    6.1.3   delivery of the Products to the agreed point of loading.

    6.2     Any delivery dates requested by the Purchaser or estimated by Asmuss are approximate only and time of delivery shall not be of the essence, nor may the Purchaser make it so without Asmuss’s prior written agreement. Asmuss will use its reasonable endeavours to deliver in accordance with the delivery schedule agreed between the parties.

    6.3     If the Purchaser refuses to agree a reasonable delivery date, does not respect an agreed delivery date or does not tender payment or provide Asmuss with such documentation as it shall reasonably require in order to effect delivery, Asmuss:-

    6.3.1  may either effect delivery at the Purchaser's expense by whatever means it thinks most appropriate or arrange storage at the Purchaser's risk and expense pending delivery; and

    6.3.2  may, upon giving the Purchaser 24 hours prior notice and the option to accept delivery within that timescale, re-sell or otherwise dispose of the Products or part of them without prejudice to any other rights Asmuss may have against the Purchaser for breach of contract or otherwise.

    6.4     Asmuss shall be entitled to deliver the Products by instalments and in such case each instalment shall constitute a separate contract and any failure or defect in delivery of any one or more instalments shall not entitle the Purchaser to repudiate the contract as a whole nor to cancel any subsequent instalment.

    6.5     The Purchaser must inspect the Products upon delivery and inform Asmuss in writing within 48 hours of any products which are delivered in a damaged or defective state or of any shortfall in the quantity of any delivery. Any shortfall in the quantity of Products delivered from that stated in any contract to which these Conditions apply shall not give rise to a claim for damages for breach of contract solely as a result of such shortfall, but the Purchaser shall only be obliged to pay at the contract rate for the quantity of Products delivered.

    6.6     Non-delivery must be reported by the Purchaser by telephone within 48 hours of the agreed date of delivery and confirmed in writing within 5 days of the agreed date of delivery.



    7.1     Products cannot be returned for credit through agents of Asmuss.

    7.2     The Purchaser shall have no right to require Asmuss to take back and to give credit for non-defective Products delivered to the Purchaser in accordance with clause 6.1.

    7.3     Should the Purchaser prove to the satisfaction of Asmuss that Products supplied are not in accordance with the specifications of the order or are defective by way of faulty material or workmanship, Asmuss may at its discretion request the return of the Products in question for repair or replacement or issuance of a credit note to the value of the Products concerned.

    7.4     Asmuss cannot be held responsible for lost returns (save where lost by Asmuss).



    8.1     In the event that:

     8.1.1   there is any default or breach of any of the Purchaser's obligations under these Conditions, including without limitation any failure to make any payments due to Asmuss hereunder; or

     8.1.2   the Purchaser shall make or offer to make any arrangement or composition with creditors, or any petition or receiving order is presented or made against the Purchaser, or (if the Purchaser is an individual) any order or petition for the Purchaser’s bankruptcy shall be made or presented or (if the Purchaser is not an individual)  any order, resolution or petition to wind it up shall be made, passed or presented, or a receiver, manager or administrative receiver of all or any of its assets shall be appointed, or an administrator shall be appointed, an application for an administrator's  appointment made or a notice for an administrator's appointment filed, or the Purchaser becomes insolvent, or the Purchaser undergoes any similar or analogous process to the foregoing in any jurisdiction; or 

     8.1.3   there is a material change in the control or ownership of the Purchaser, then (without prejudice to any other remedies Asmuss might have) in any such case, the Purchaser's right (under clause 5.4 or otherwise) to resell Goods in which title has not passed to it shall immediately terminate and  outstanding unpaid invoices rendered by Asmuss in respect of the Products shall become immediately payable by the Purchaser and (except where Asmuss exercises its rights under clauses 8.1.4, 8.1.5 or 8.1.6) invoices in respect of Products ordered and delivered prior to termination but for which an invoice has not been submitted shall be payable immediately  upon submission of the invoice and Asmuss shall be entitled to:-

     8.1.4   refuse to make delivery of any further consignment of any Products agreed to be supplied, including cancelling any outstanding delivery or stopping any Products in transit; and/or

     8.1.5   cancel or suspend any current or future order or other contract to which these Conditions apply (either in whole or part) by notice in writing to the Purchaser; and /or

     8.1.6   sell or otherwise dispose of to a third party any Products which are the subject of any order by the Purchaser and which have not yet been delivered.

     8.2     In the event any contract to which these Conditions apply is terminated by Asmuss under clause 8.1 the Purchaser shall indemnify Asmuss against all losses arising out of such termination. Such losses shall be deemed to include loss of profits, the cost of work in progress, labour costs and the cost of any materials or components purchased by Asmuss for use in manufacturing the Products for the Purchaser which were not so used and which Asmuss will be unable to use in future in the production or manufacture of any other products.

     8.3     Termination of any contract to which these Conditions apply shall be without prejudice to any rights accrued in favour of either party prior to the date of such termination.



    9.1     If Asmuss is prevented from fulfilling any order or contract or otherwise fulfilling its obligation within a reasonable time by force majeure, it will notify the Purchaser of the delay. Asmuss shall be under no liability to the Purchaser and shall be entitled to extend the time or times for delivery or otherwise performing such contract for so long as such cause of prevention or delay shall continue.

     9.2     For the purpose of these conditions "force majeure" shall be deemed to be any cause affecting the performance of these conditions arising from or attributable to acts, events, omissions or accidents beyond the reasonable control of Asmuss.



    10.1   Asmuss's liability (if any) whether in contract, tort (including, without limit, negligence) or otherwise in respect of any defect in the Products, or for any breach of these Conditions, or of any duty owed to the Purchaser in connection with them shall be limited to the amount of the Price.

    10.2   Asmuss shall not be liable for:

    10.2.1 any delays in delivery; or

    10.2.2 any minor variations in colour, texture, shade and/or general appearance of the Products; or

    10.2.3 any loss of profit or goodwill suffered or incurred by the Purchaser or any third parties; or

    10.2.4 any indirect or consequential loss of any kind whatsoever;

    10.2.5 the cost of substitute goods.

    10.3   For the avoidance of doubt, nothing in these Conditions shall exclude or restrict Asmuss's liability:

    10.3.1 for any fraudulent misrepresentation made to the Purchaser on which the Purchaser relied in entering into any contract made under these Conditions; or

    10.3.2 in relation to any statutory implied conditions as to title in the Products; or

    10.3.3 to any person for death or personal injury to that person resulting from Asmuss's negligence; or

    10.3.4 under consumer protection legislation to a person who has suffered physical injury caused wholly or partly by a defect in the Products or to a dependent or relative of such a person.


     11.  No sale by Description or Sample

    11.1 Asmuss does not warrant that the goods conform to any specific description or sample.

    11.2 Asmuss reserves the right to alter or remove its product dimensions, drawings, specifications, designs, materials, components, fabrics, patterns, printing techniques, colours, printed materials, packaging, promotional material, construction methods and/or offers included with purchase. Asmuss may do so without notice. Any such alterations shall not impose upon Asmuss an obligation to alter goods that it already delivered to the Purchaser.

    11.3 Any description of the goods, whether given verbally or appearing in Asmuss sales literature, catalogues or otherwise, shall not constitute a sale
 by description, unless Asmuss expressly agrees in writing that such description forms a condition of sale. An inspection by the Purchaser of the goods, or a demonstration of the goods, shall not constitute a sale by sample.

    11.4 Unless otherwise expressly agreed in writing, it is not a condition of sale that the goods correspond precisely with the dimensions and specifications appearing in any product literature or with any sample that may have been shown or demonstrated to the Purchaser. All samples remain the property of Asmuss, unless stated otherwise.



    12.1   Copyright, design, trademarks or other intellectual property rights in the Products will remain the sole property of Asmuss and the Purchaser will not:

    12.1.1 remove Asmuss’s label from any Product without Asmuss’s prior written consent;

    12.1.2  copy the designs and/or specifications of the Products or any part thereof; or otherwise use Asmuss’s trademark without Asmuss’s prior authorisation in writing.


    13.  GENERAL

    13.1   The Purchaser shall keep confidential at all times any and all information, data and other items ("Information") received from Asmuss which are marked "Confidential" or which may by their nature reasonably be considered to be confidential.  This obligation shall not however apply to Information which is in or, without breach of this obligation, comes into the public domain or which is already in the Purchaser's possession without obligation of confidence.

     13.2   The Purchaser may not assign or transfer or purport to assign or transfer any contract to which these Conditions apply or the benefit thereof to any person whatsoever. These Conditions shall not confer any benefit upon any person who is not a party to the contract between Asmuss and the Purchaser.

     13.3   These Conditions shall constitute the entire agreement between Asmuss and the Purchaser and any modification to these Conditions will be binding only if it is evidenced in writing, signed by a Director of Asmuss and such evidence contains a specific reference to these Conditions being modified. The Purchaser confirms that in entering into its contract with Asmuss it has not relied upon any matter not set out in these Conditions and acknowledges that, except in relation to fraudulent misrepresentation, Asmuss shall not have any liability for pre-contract statements, representations or similar.

     13.4   Each of the above provisions and the separable parts thereof shall be construed as independent and standing on its own. Should any part of these Conditions be or become partially or totally invalid or for any reason unenforceable it shall be deemed deleted and none of the other provisions or parts thereof shall be invalidated or affected in any way and shall remain in full force and effect.

     13.5   A failure by either Asmuss or the Purchaser to enforce any right conferred upon it by these Conditions shall not be deemed to be a waiver of such right or operate so as to bar the exercise or enforcement thereof at any subsequent time or times.

     13.6   If one party needs to give a formal notice to the other, it shall do so in writing, sent by international courier (if to or from a non-UK address) or pre-paid first class post (if to and from a UK address) to the recipient's registered office address or, alternatively, to the recipient's address set out on its most recent order and/or invoice. A notice given in this way shall be deemed to have been served on the second day after the date of posting.

     13.7    Any contract to which these Conditions apply (and these Conditions themselves) shall be governed by English Law and subject to the exclusive jurisdiction of the English Courts.